DIRECTOR'S CUT — 2025
DEE JAY KoFAI / NA GIVE UP
Seedling breaking rock 2120 hero
DIRECTOR'S CUT PACKAGE — 01 / 07

NA GIVEUP

Dee Jay KoFAI move the riddim forward
Ites@! I-ree Ites
Yes, Yeah (yeah yeah)

ROOTS • 94 BPMLANTERN AMBER2117 HERO • 2120 AVATAR SAME SEED
COVER SYSTEM PREVIEW
Main cover seedlings in wooden crate rooftop 2117Key art Babylon fall classical ruins sprout altar 4
MAIN 2117 + ALT 4 — Click to expand. All plates unique below.
CONCEPT THESIS — 02 / 07

Babylon reigns, but the seed never stops pushing.

Visual language of cracked earth and broken stone, always interrupted by one living green. Backwardness as texture, not slogan.

Not protest poster. Private resilience made monumental. Small seed, large stone. Quiet victory inna Jah love.

Cracked clay pot spilling green seeds onto wood abundance
ABUNDANCE STUDY — 27c0ce POT
Spilling green onto wood. Control vs. overflow.
VISUAL PILLARS — 03 / 07

Four textures. One arc.

Each asset shown once. Click plate → lightbox.
Resistance seedling breaking rock parched earth 2121
01 — RESISTANCE
Intro / Verse 1 • 2121
“Mi nuh fear dem, mi spirit rebel.”

Seedling breaking rock. Desaturated earth, single green highlight.

Child crayon drawing dark castle orange scribbles yellow sun innocence
02 — INNOCENCE
Verse 2 • Na_Give_Up_3
“Mi see di children suffer...”

Crayon castle vs. sun. Chaos vs. clarity. Youth campaign.

Cracked clay wheat stalk standing tall abundance 2135
03 — ABUNDANCE
Outro • 2135
“Jah light a shine, a new day a come.”

Wheat stalk tall. Survival becomes harvest.

New generation young diverse African scientists lab coats sunlit lab
04 — FUTURE
Outro • Lab
“Mi a warrior, mi a lion, mi a king”

Reframed as future leaders. Knowledge as resistance.

COVER HIERARCHY — 04 / 07
3000PX • PRINT-READY • 10 PLATES TOTAL
MAIN COVER — 2117
PRIMARY
Main plate already shown in hero preview — 2117
Seedlings crate rooftop sunflare — Verse 2 “plant a good seed”

Use: Spotify / Apple / Tidal hero. Warm morning light.

Type: large serif off-image, bottom-left safe zone. Sunflare over concrete.

SINGLE / SOCIAL AVATAR — 2120
AVATAR USES HERO PLATE 2120 — CIRCLE-SAFE
Intro anchor. Same seed as hero, cropped square. #7CB342 isolate.
CHILD'S EYE EDITION — 3
Already shown in Pillars — youth campaign, lyric sheets.
VINYL GATEFOLD TRIPTYCH — JOURNEY
STRUGGLE / GUIDANCE / VICTORY • Na_Give_Up_1 + 2
Triptych panel seed breaking concrete lantern Na_Give_Up_1
PANEL A — SEED BREAKING CONCRETE — Na_Give_Up_1
Triptych panel sunrise path lantern storm Na_Give_Up_2
PANEL B — LANTERN IN STORM / SUNRISE PATH — Na_Give_Up_2
LYRIC SYNC VIDEO TREATMENT — 05 / 07

Vertical
timeline.
Lyric → Light.

No performance footage. All metaphor.
2.39 anamorphic. 24fps. 35mm grain.
Each block references plate ID from above.
SOLO NOTES
Trombone/Sax = light piercing ruins (plate 4). Guitar/Flute Outro = sunrise path + wheat 2135 + lab. Crescendo on “whole world sing”.
INTRO2120 • SINGLE AVATAR
Dee Jay KoFAI move the riddim forward
Ites@! I-ree Ites
VISUAL DIRECTION

Macro hold on 2120 seedling. No move. Amber dust. Let texture breathe.

VERSE 1 — BACKWARDNESS2121 • RESISTANCE
Mi check di world, an' mi see pure backwardness,
Time a run back, not even a second progress.
Evil a di norm...
Babylon a reign, dem a gwaan like dem a God,
VISUAL DIRECTION

Parched grey #2A2A2A dolly over fissures. Green isolate only on seedling.

CHORUSNa_Give_Up_4 • FALL
Mi voice strong, even when mi weak,
Mi nah stop talk, 'til di whole world hear mi speak.
Mi covered inna Jah love...
VISUAL DIRECTION

Ruins interior. Sprout in altar. Volumetric rays. Chains foreground soft.

VERSE 22117 + 3 • SEED + CHILD
Dem a defile di earth, an' disrespect di sky,
Mi see di children suffer...
But mi nah give up, mi a plant a good seed.
VISUAL DIRECTION

Child drawing overlay flicker → match-cut to 2117 seedlings crate rooftop sunflare.

TROMBONE | SAX SOLOLIGHT PIERCING RUINS • 4
[virtuosic solo] Light piercing ruins
VISUAL DIRECTION

Instrumental = light study. Rays move. Dust. No performance — only stone and light.

OUTROTRIPTYCH 1+2 + WHEAT + LAB
Di time fi rise up, it is now!
Mi a warrior, mi a lion, mi a king,
Mi voice a boom, mi a make di whole world sing!
VISUAL DIRECTION

Seed breaking concrete → lantern storm → sunrise path. End wheat + lab coats. Daylight = Jah light.

COLOR, TEXTURE, TYPOGRAPHY — 06 / 07
PALETTE
CRACKED EARTH GREY — #2A2A2A
Base
JAH GOLD — #FFD23F
Titles
SEEDLING GREEN — #7CB342
Life
STORM BLUE — #263238
Shadows
LANTERN AMBER — #FF8C42
Warm light
TEXTURE SYSTEM
All texture from package plates.
Concrete + cracked clay + wood grain.
Desaturated base, green isolate on living element only.
No stock. Grain: 35mm.
TYPOGRAPHY
Playfair Display Black
HEADINGS — 900 / Italic for Jah
JetBrains Mono 300
LYRICS / UI / CAPTIONS
Mi voice strong, even when mi weak,
SERIF / MONO PAIRING
DELIVERABLES — 07 / 07

Package sealed. No give up.

MAIN COVER
2117 seedlings crate rooftop — shown
DONE
ALT COVER
Na_Give_Up_4 Babylon fall — shown
DONE
TRIPTYCH
Na_Give_Up_1 + 2 struggle/guidance/victory
DONE
LYRIC CARDS
Resistance / Innocence / Abundance
DONE
MOTION POSTER
Lantern flicker ruins + sprout timelapse
CONCEPT
CHILD'S EYE
Na_Give_Up_3 crayon youth
DONE
AVATAR
2120 close-up uses HERO plate
DONE
OUTRO
Wheat 2135 + Pot + Lab future
DONE
10 unique plates confirmed:
2117 rooftop seedlings, 4 Babylon ruins sprout, 3 child drawing, 1 triptych A, 2 triptych B, 2120 rock close-up hero, 2121 rock parched, 2135 wheat, pot seeds, lab new generation.
All images rendered as single-use plates to avoid duplication — editorial package rule.
OUTRO PLATE NOTE
“Mi a warrior, mi a lion, mi a king” reframed as future leaders — lab image + wheat. Daylight through lab windows = Jah light. Not warrior cliché.
Artist: Dee Jay KoFAI
Track: Na Give Up (Director's Cut)
Palette: #2A2A2A / #FFD23F / #7CB342 / #263238 / #FF8C42
Type: Playfair Display + JetBrains Mono
END — 10/10 PLATES • LIGHTBOX ENABLED
© 2025 Dee Jay KoFAI — I-ree Ites
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